Watching Television Commercial is part of our daily routine it really affects our life. According to my observation almost 50% of Filipino Commercial focus on family values, it has a big impact on child’s social growth, behavior, and self –image.
One of the best commercial I ever seen was the ”PLDT Commercial” wherein they focus on Family Communication, the parents together with their two children. When you see the commercial it seems that the parents didn’t treat their child equally. After Mark and Jason received their grades, their mom and dad asked how is it. Jason says that he’s still on the top which is usual to them while Mark says that “Pasado lang Dad.” They show to Mark that they appreciate the grade even though its not too high and as an incentive they ask Mark in everything he want. They do this to motivated Mark to study hard. The parents didn’t notice that Jason annoyed, he was jealous of what he sees and heard. Through communication they found out what is the problem.
It is not true that the parents didn’t treat their child equally. The truth is our parents are the primary sources of emotional support, in the situation Mark need more support, love, understanding and companionship coming from his parents than Jason.
By contrast children who are treated with respect by their parents are more likely to develop a positive self-image and learn healthy conduct because their parents provide appropriate models of behavior.
